MATRIX PARTNER WITH NHS DIRECTOR TO MAKE ENERGISE, A BOUTIQUE PT COMPANY, A REALITY
After over 20 years of service in the NHS, Matt Broad, a clinician and Director of a large NHS organisation, saw an opportunity to completely change his career and follow his passion of a new venture in the fitness industry, launching Energise Personal Fitness. An interest that he shared with wife Nicki, who is a Paramedic and GB age group triathlete.
Having left the NHS, and completed their Personal Training qualifications, Matt and Nicki began to formulate the idea behind what would become Energise Personal Fitness, a boutique approach to personal training.
“When researching the area, we found that many local PT’s and studios had moved away from 1-1 personal training in favour of small group training.” Matt Broad, Director Energise Personal Fitness comments. “Despite seeing the financial value in this model, we wanted to offer 1-1, personalised and bespoke, boutique-style personal training for clients wanting to train in an exclusive studio.”
Wanting the highest quality of gym equipment for their clients but at a competitive price, Matt reached out to a number of leading suppliers, including Matrix Fitness.
“I contacted three major suppliers, and Matrix Fitness were the only ones that came back to me the same day.” Matt explains. “I was put immediately in touch with Paul Cocksedge, Regional Sales Manager, who gave me so much confidence in moving forwards with them for our equipment install. Paul took time to talk through all our options, came to visit our site throughout the build and supported us through every step of the journey. He even arranged storage of our equipment when our build faced delays.”
“I have used Matrix Fitness equipment before and was so impressed that they were the first on my list of preferred suppliers but it was their rapid response and my initial conversation with Paul, which he even continued during a busy planning period for us over the Christmas holidays, which really sealed the deal.”
The install included a Matrix treadmill, ascent trainer and suit of CXM indoor bikes. Alongside the CV equipment, Matt and Nicki also ordered all of their Jordan weights and racks through Matrix for ease. In addition, the Matrix design team collaborated with Matt on the gym layout. By combining the technical drawings with some 3D imaging, the team were able to bring the concept of the end product to life.
Paul Cocksedge, Regional Sales Manager, Matrix Fitness adds: “At Matrix, we believe in working with our clients as partners. This involves supporting them from the start, right the way through to completion. It’s not just about installing gym equipment, but about supporting an innovative gym design and layout and helping individuals bring their company concepts to life.”
Energise Personal Fitness officially opened its doors to the public in October 2019, after a four month build. The company provides 1-1 personal training in its private studio equipped with the latest in gym equipment.