Elevate Fitness Trade show 2018 – Post Show Review

Elevate 2018 
This year’s ELEVATE show welcomed over 8,000 people to the London-Excel from 36 different countries with over 100+ suppliers from the fitness industry, including Matrix. Matrix made a major impact, launching groundbreaking new products in every major category, highlighting a new goal – centric approach to technology and providing a variety of live demonstrations with our Master Trainers, interactive experiences and more.
Matrix highlighted a variety of new to market products and updated technologies at the show, including the first UK launch of the new Matrix Training Cycle’s and also the new Intelligent Training Console and the S-Force Performance Trainer.
Now in its third year, Elevate attracted a number of new exhibitors from overseas as well as start-ups from within the UK. Technology and innovation was a large focus and was showcased through a range of products that will facilitate in creating an active nation; sitting alongside the big brand names demonstrating the latest training equipment for gym operators.
Products launched:
Matrix Training Cycles
The new series of Training Cycles from Matrix help fitness facilities attract more riders to group cycling classes. Club owners can choose the CXC Training Cycle for the feel of a real outdoor ride, the CXM Training Cycle for enhanced metric tracking or the CXP Target Training Cycle for a unique display that uses vibrant colour to gauge effort.
This new series is set to redefine cycling classes in a way that appeals to both serious cycling enthusiasts and members looking for an exciting group exercise experience with metrics that matter! Check out this CXP promo video using render animation on Youtube.
Our lead Master Trainer – Matt Gleed, had this to say:
 ‘It was very exciting to be part of the launch of the new cycles and we thoroughly enjoyed hosting the live demo’s of Matrix’s Group training offering – MX4. A large variety of clubs and facilities showed a great interest.’
S-Force Performance Trainer
S-Force combines a specifically designed motion, two active positions and magnetic resistance to build fast-twitch muscle fibre essential to speed and power. Resistance increases the harder the athlete works, so even elite athletes can develop more explosive starts in less training time. Don’t believe us? check this out: S-Force American Football Promo .
Intelligent Training Console
The Ultra Series with Intelligent Training Console sets your facility apart with a guided, fully connected strength training experience that helps newcomers get started and enthusiast shatter limits. Members define physical transformation targets, receive step-by-step instructions and identify benchmarks weight to begin personalised progression programs that help them reach their goals.

In addition to the renownd free-to-attend Elevate seminars there was an Elevate Conference for the first time this year, sponsored by MINDBODY. The conference programme featured an incredible line-up of speakers who challenged the physical activity sector to live up to its full potential, analysed the challenges, assessed the evidence and presented the opportunities – including our own panel in the ‘Future Performance Zone’ chaired by Steve Scales (ukactive) and on the panel – Miles Peyton from the University of Bath, Tom Stillman from Boditrax and Ed Hubbard from Datahub.