BURY COUNCIL PARTNER WITH MATRIX FITNESS ON TRIPLE SITE INSTALL TO BOOST DIGITAL EXPERIENCE
Bury Council, who manage Castle Leisure Centre, Radcliffe Leisure Centre and Ramsbottom Pool & Fitness Centre, partnered with Matrix Fitness on a £400k digitisation project to upgrade its fitness facilities to improve customer experience ahead of welcoming members back on April 12th.
“As a council run gyms, we recognised that for each of these facilities we needed to offer something for everyone, of all different abilities and fitness levels.” Explains Zilpha Lang, Operations Manager at Bury Council. “It wasn’t just about modernising but about really considering the needs of our members and creating something that gave them the best experience possible.”
“Digitalisation of the leisure industry has been rapid, and only sped up further by the covid-lockdowns. People now expect a wraparound, digital service to accompany the physical four walls of the leisure centres. We chose to partner with Matrix Fitness to not only enhance our current fitness offering, but to help future-proof our business in the digital age.”
The install included new equipment across CV, resistance and functional training areas in all three sites, totalling 135 of the latest machines from Matrix Fitness including the 7Xi RFID cardio range, Versa Plus Selectorised strength equipment, S-Drive and S-Force Performance Trainers, RX Rower, Krankcycle and the Connexus MX4 Small Group Training area.
Welcoming a more advanced level of technology, Bury Council also opted to integrate the Matrix Fitness Connected Solutions; including the Personal Trainer Portal which helps trainers connect and engage directly with members through a branded app solution, and the Workout Tracking Network which brings all members fitness data together with a single customisable interface which extends the brand and places the facility at the centre of the members fitness journey, in and outside of the club.
With over 3,500 members across the three sites pre-Covid, the Council are hoping the recent installs will result in a further boost of the membership base.
Chris Porrino, Matrix Fitness Area Manager, North adds: “The past year has brought many changes, but one positive is the renewed focus on the importance of leading a healthy lifestyle. Bury Council are working to provide state-of-the-art health and fitness solutions so that people in the local area have access to the latest the fitness industry has to offer in order to help them lead healthier lifestyles for the long term.”
“At Matrix Fitness, we like to take on partnerships, providing guidance and expertise in any aspect we can, from the initial design to the day the doors are open to the public. Our partnerships extend far beyond just the purchase of equipment and we look forward to seeing the positive impact this renovation will have for the members, staff and the wider community.”
Julian Taylor, Commercial Director, Matrix Fitness and Bury local adds: “It’s fantastic to see Bury Council investing in better provision of health and fitness facilities for the whole community. Public health is top of our agenda at Matrix Fitness, we want to help get more people, more active, more often and I’m proud that my local council are leading the way with this innovative installation at all three leisure centres.”
The installation at all three sites will be completed March 2021. To find out more about Bury Council Leisure Centres visit www.bury.gov.uk/buryleisure or to learn about how Matrix Fitness can transform your fitness offering visit www.matrixfitness.co.uk