Matrix Fitness UK Announces Retail Launch of Cardio Line
FOR IMMEDIATE RELEASE – MATRIX RETAIL
19 January 2018
Home Gym Reimagined: Matrix Fitness UK Announces Retail Launch of Cardio Line
New Collection Brings an Uncompromising Club Workout Home
Matrix Fitness UK is excited to announce the retail launch of its Matrix line of cardio fitness equipment. Previously available only in a gym or club setting, users can now experience the dynamic performance and uncompromising design of Matrix products from the comfort of their own home.
“For years Matrix Fitness has been a trusted partner in the commercial fitness industry worldwide, and we are excited to extend the Matrix brand to our home fitness customers,” said Mark Zabel, Vice President, Global Marketing and Product Development for Johnson Health Tech. “Matrix retail products are designed to bring a premium workout experience to the home – ensuring our customers a higher level of satisfaction with their fitness routine.”
Matrix is also excited to announce that Fitness Superstore will be the exclusive, authorised reseller of the home line, available across 10 stores in the UK.
This appointment follows a long-standing relationship between the two businesses, with Fitness Superstore having been a reseller for Johnson Health Tech for approximately 15 years.
Paul Walker, Managing Director of Fitness Superstore said, “Johnson have been providing recognised brands for many years. Already a reseller of their commercial Matrix equipment, we’re well aware of their outstanding quality and are incredibly impressed with their new home range. We’re thrilled to have UK exclusivity on the Matrix home range and are excited about its impact.”
Matt Pengelly, Managing Director of Matrix Fitness said, “The Matrix home range echoes our premium commercial offering, designed to bring a more supreme workout to the home. As a long-standing partner of ours, who mirrors our brand values, we’re really excited to have Fitness Superstore sell our new, exclusive home offering.”
Optimised for the home environment, the Matrix retail line offers the same durability, performance and industry-leading technology that fitness enthusiasts love about Matrix’s club-quality equipment. With a compact design, the machines fit comfortably in the home workout space, and the superior styling of the industrial design sets a new standard for how home fitness equipment should look. Three different intuitive consoles give users choices, whether they’re looking for an advanced experience that includes access to their favourite apps, social media, premium entertainment, stunning virtual journeys and much more, or a simple display with accurate, easy-to-read feedback that tracks heart rate, distance, watts and other workout metrics.
The Matrix retail line includes:
Treadmills – Offering the industry’s most advanced frame and deck combination, Matrix treadmills strike the perfect balance between engineering and aesthetics. The welded steel frame provides superior stability and the front wheel transport makes moving the treadmill easy. The Ultimate Deck System combines a heavy-duty frame, extra-thick deck and industrial-grade cushions for miles of durable performance. Also available in a folding design, the deck can be lifted to a near-90 degree angle and rolled away to save space. Additional performance options include the exclusive Johnson Drive System providing unmatched consistency and smoothness, as well as a durable, efficient AC motor on the T70 model.
Ellipticals – The most compact, most comfortable and smoothest ellipticals in the industry, Matrix ellipticals feature wheel- and track-free Suspension Elliptical Technology, which reduces noise and friction, while providing a smooth, consistent feel. Available on the E50 model, the exclusive Exact Force Induction Brake offers smooth, easy and precise resistance changes at the touch of a button.
Ascent Trainers – Matrix Ascent Trainers deliver an exceptionally smooth, ultra-comfortable exercise experience. The unique suspension design with PerfectStride leveraged extensive research to combine an ideal stride motion, ergonomically correct foot positioning, correct posture and a variable stride length that adjusts as incline changes for a more natural-feeling workout. Similar to Matrix ellipticals, the Ascent Trainers feature wheel- and track-free Suspension Elliptical Technology.
Bikes – Matrix exercise bikes are designed for users of all shapes and sizes and are available in upright and recumbent bike designs. The upright and recumbent bikes feature Matrix’s Dual Form Frame, which provides superior stability and easy step-through access, as well as an ergonomic Comfort Arc Seat to maximise support, and the Exact Force Induction Brake (select models), which makes it easy to quickly and smoothly change resistance.
For more information about Matrix products, pricing and how to purchase, visit matrixfitness.co.uk
-ENDS-
For more information please contact The Matrix marketing team on 01782 644900 or e-mail marketing@matrixfitness.co.uk
Contact:
Matrix Fitness Press Office
Phone: 01782 654497
Email: marketing@johnsonfitness.co.uk
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About Matrix Fitness
Matrix Fitness – one of the fastest-growing commercial fitness brands in the world – is the commercial division of Johnson Health Tech. Matrix comprises a complete range of premium, commercial-grade cardiovascular and strength-training equipment for health clubs and other fitness facilities.
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