MATRIX FITNESS ANNOUNCE NEW PARTNERSHIP WITH CARDIFF RUGBY
Cardiff Rugby are thrilled to have partnered with Matrix Fitness to support in the design, rebrand and equipment installation of their new world-class training facility.
The Matrix Performance Gym is the first phase in the exciting development of the club’s new High Performance and Health Centre at Pentwyn.
Cardiff Director of Rugby, Dai Young said: “This is a brand-new partnership for us, but having worked with Matrix in previous roles, I have first-hand experience of their market-leading equipment, the breadth and choice they offer and they have always been a pleasure to work with.
“Their standards are always high and they are hugely collaborative. This is a great boost for us as a club and will ensure we have a first-class facility, which will ultimately help drive standards and performances throughout our environment.”
The new training facility will welcome the complete Matrix Fitness portfolio of equipment but with a primary focus on strength training, whilst also including cardiovascular items and a selection of indoor bikes to open an Indoor Cycling studio to promote versatility and offer a different training dynamic.
Cardiff Rugby Head of Physical Performance, Trystan Bevan maintains a strong working partnership with Matrix and believes it will give the squad the tools and elite environment to take performance to the next level.
Bevan said: “The new Matrix equipment will mostly be used within our strength and conditioning sessions but we will also use the bikes, indoor cycling studio, CV equipment and climb mills to introduce some more ‘off-feet’, low impact training which is essential for the team.
“Their equipment is second to none and this substantial partnership firmly puts us back in the leading pack when it comes to gym facilities. That will have an enormous impact as we continue to build under Dai Young.”
Matrix also collaborated with the Cardiff Rugby team on design and layout of the new gym, showcasing the club’s rich history, recent achievements and potential for the future.
Bevan added: “Their branding has been phenomenal, from the gym design and layout fit for elite performers through to visuals and optics that are just as important as the equipment to create a motivational environment.
“Matrix Fitness have been really accommodating throughout the course of the partnership and have always catered exactly to our needs. Their involvement allows us to train at a higher level. It’s as simple as that.”
Julian Taylor, Commercial Director at Matrix Fitness said: “Fitness and conditioning is obviously key to the success of any sporting team so we’re hopeful that the new facility will provide Cardiff Rugby with a strong platform to continue to succeed.
“We’re proud to partner with a club that prides itself on always striving to be better and hope that their new, world-class facility will give them the opportunity to do just that.”
Cardiff Rugby CEO, Richard Holland added: “We are absolutely delighted to agree this partnership with Matrix Fitness, who are the fastest growing commercial fitness brand in the world, and our sincere gratitude goes to Julian and his team.
“Matrix are an ever-expanding leader in the industry and their expertise and values align perfectly with our long-term goals and vision.
“They have been hugely impressive so far and we look forward to building a long and mutually beneficial relationship.”