Golds Gym Expands in Saudi Arabia
Going for Gold in the Kingdom of Saudi Arabia as Golds Gym Open Tenth Facility.
Located in Asseer region in the south of Saudi Arabia, the Abha Club is the 10th property in the Golds Gym Saudi Arabia portfolio. All owned by the Batterjee Holding Company, the Abha club is the latest to undergo a full installation of state-of-the-art Matrix Fitness equipment.
Golds Gym, founded in 1965 by fitness legend Joe Gold now serves more than three million members across 22 countries worldwide, and in Saudi Arabia it’s becoming a pioneer in female fitness within the kingdom. With 27,000sq foot of premium fitness equipment on offer, it’s no surprise that the facility opened with 1300 members at pre-sale, all paying in the region of 3500 SR (over 900 USD) per annum for the privilege.
With the largest 7xi portfolio in Saudi Arabia, the new-look gym is fully connected with the most premium console offering. The suite includes treadmills, ellipticals and upright cycles, each designed to deliver a refined workout experience.
For members desiring fast results, the Sprint 8 Program, designed by sports scientist and fitness expert, Phil Campbell, features on the 7xi connected consoles. Sprint 8 is a series of 20-minute workouts, 3 times a week and has been proven to reduce body fat by up to 27% in just 8 weeks. With the new facility hosting its own Sprint 8 challenges, it’s already proven to be a success in increasing member engagement.
With fitness demands and trends evolving rapidly, the facility has invested heavily in an impressive, 10,000sq foot functional fitness area, hosting Matrix’s self powered treadmill, the S-Drive Performance Trainer, three functional Connexus units, three Krank cycles and Matrix rowers. The facility also boasts the most extensive range of Magnum, Matrix’s premium strength line.
Commenting on the decision to partner with Matrix Fitness on a ninth consecutive project, Daran Woodward, Director of Operations commented:
“We were keen to evolve the fitness offering available to the Saudi population, and provide genuine, cutting-edge training solutions for the market. Matrix not only offer the premium equipment our members demand but, combined with world-class functional training solutions, their continuous support and flexibility have contributed hugely to the overall success of this project”
Adam Edmunds, EMEA Sales Manager comments on the on-going partnership:
“The combination of the latest Matrix technology and the state-of-the-art functional suite makes the Abha Club an international show site for Matrix Fitness and not only places the club at the forefront of the fitness industry in Saudi Arabia but as one of the most premium clubs in the Kingdom. It’s been a pleasure to work with Daran and I look forward to opening the next 4 premium clubs with him and Golds Gym in 2018.”
For more information on Matrix Fitness please visit our website here.