PRESS RELEASE: New Exercise Solutions FIBO 2018
FOR IMMEDIATE RELEASE
Matrix Fitness Presents New Innovative Exercise Solutions at FIBO 2018
Matrix Fitness UK (2018, April 10th) – Matrix Fitness is set to make a major impact at FIBO 2018, launching groundbreaking new products in every major category, highlighting a new goal-centric approach to technology and providing a variety of live demonstrations, interactive experiences and more. Show attendees and members of the media are invited to see everything Matrix has to offer by visiting stands C50/E51 (Hall 6), April 12-15 at the Köln Exhibition Centre in Köln, Germany.
“At this year’s show, we’re proud to be able to bring something new to every aspect of the exercise experience with focused and targeted solutions for our customers,” said Mark Zabel, Global Chief Marketing Officer at Johnson Health Tech/Matrix Fitness. “That means new offerings for cardio and strength, plus a major emphasis on group training and technology.”
Matrix will highlight a variety of new-to-market products and updated technologies at this year’s FIBO show, including:
Matrix is launching a new series of Training Cycles to help fitness facilities attract more riders to group cycling classes. Club owners can choose the CXC Training Cycle for the feel of a real outdoor ride, the CXM Training Cycle for enhanced metric tracking or the CXP Target Training Cycle for a unique display that uses vibrant colour to gauge effort. This new series is set to redefine cycling classes in a way that appeals to both serious cycling enthusiasts and members looking for an exciting group exercise experience.
Ultra Series with Intelligent Training Console
Show attendees get to experience the redesigned Ultra Series strength equipment with optional Intelligent Training Console. This intuitive interface sets fitness facilities apart with a guided, fully connected strength training experience that helps newcomers get started and enthusiasts who have plateaued continue to progress.
Matrix Connected Solutions
A newly positioned technology offering called Matrix Connected Solutions provides a complete digital ecosystem that gives club owners the flexibility they need to accomplish their specific goals. A variety of powerful hardware and software solutions enhance every aspect of the exercise experience for club owners, trainers, end users and service technicians, helping fitness facilities increase retention, build engagement, enhance differentiation, maximise ROI, boost revenue and improve acquisition of new members.
Connexus Functional Training System Expansion
The popular Connexus Functional Training System is expanding with Connexus Compact, Connexus Column, Connexus Step+ and a new Connexus Storage Station. The new modules provide the versatile performance that functional training enthusiasts love about the Connexus collection in efficient new designs that help club owners take advantage of unused space.
“As an industry leader in group training and technology, we’re excited to present new products like our Training Cycles and our S-Force Performance Trainer and new solutions like Intelligent Training Console and Matrix Connected Solutions,” said Zabel. “Not only will they help clubs retain members at a higher rate, they’ll also provide exciting ways to tap new revenue streams.”
In addition to introducing new products, Matrix will hold a variety of live demos. Target Training demonstrations will show how the new Training Cycles and colourful target training programming combine to create cycling classes with broad appeal. Matrix will also provide demonstrations of their popular MX4 Training System, so owners and trainers can see how the combination of exclusive training tools and original programming can help them attract and retain more members.
For more information on our new products, please visit www.matrixfitness.co.uk
For more information about FIBO, please visit www.fibo.com
About Matrix Fitness
Matrix Fitness (matrixfitness.com) is the fastest-growing commercial brand in the world and is the commercial brand of Johnson Health Tech. Matrix offers a complete portfolio of cardiovascular, group training and strength training equipment for health clubs and other fitness facilities.
About Johnson Health Tech
Johnson Health Tech, Inc. (JHT), Taiwan, is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. JHT’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wisconsin, USA.
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This press release may contain forward-looking statements. There are a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by the statements above. These include, but are not limited to, competitive factors, technological and product developments, market demand and economic conditions.