Fitness Superstore launches new Matrix home line
FOR IMMEDIATE RELEASE
26 January 2018
Fitness Superstore launches new Matrix home line exclusively in the UK
Fitness Superstore is thrilled to announce that they have been appointed as the exclusive, authorised reseller of Matrix Fitness UK’s home line of fitness equipment, which comprises treadmills, elliptical & ascent trainers and indoor bikes. These Matrix home products cannot be purchased from any other UK retailer other than Fitness Superstore in the whole of the UK.
This appointment follows a long-standing relationship between the two businesses, with Fitness Superstore having been a reseller for Johnson Health Tech for approximately 15 years.
Paul Walker, Managing Director of Fitness Superstore said, “Johnson have been providing recognised brands for many years. Already a reseller of their commercial Matrix equipment, we’re well aware of their outstanding quality and are incredibly impressed with their new home range. We’re thrilled to have UK exclusivity on the Matrix home range and are excited about its impact.”
Matt Pengelly, Managing Director of Matrix Fitness said, “The Matrix home range echoes our premium commercial offering, designed to bring a more supreme workout to the home. As a long-standing partner of ours, who mirrors our brand values, we’re really excited to have Fitness Superstore sell our new, exclusive home offering.”
Offering an incredibly high standard in design, comfort and engagement, the home line aims to deliver an all-round superior home workout experience. All products are available with a choice of three consoles – the XR, XER and top-of-the-line XIR – which offer different capabilities, depending on users’ preferences. Exciting engagement features include integrated ViewFit connectivity, which can send data to online fitness apps, and motivational programmes including the science-based Sprint8® high intensity workout that burns fat and builds muscle in short workouts. The most advanced XIR console features a 16” class HD touchscreen display and an intuitive home screen.
The Matrix Home line has now launched online at Fitness Superstore, where buyers are able to take advantage of various finance options. The products will shortly be arriving in Fitness Superstore’s 10 UK stores, where customers will be able to try the products for themselves.
About Fitness Superstore
Founded in 1994, Fitness Superstore is the largest retailer of specialist fitness equipment in the UK with 10 superstores nationwide. These are the largest fitness equipment showrooms in the UK, with the flagship store in Northampton a huge 10,000sqft. The company also has a dedicated commercial sales division and showroom based at the Northampton Head Office, specialising in B2B sales. For more information about Fitness Superstore, visit their website www.fitness-superstore.co.uk.
Find Fitness Superstore on Facebook at www.facebook.com/TheFitnessSuperstore, Twitter https://twitter.com/FitnSuperstore, Instagram https://www.instagram.com/fitnesssuperstore/ and YouTube https://www.youtube.com/user/bodypowersports.
About Matrix Fitness
Matrix Fitness (www.matrixfitness.com) is among the fastest growing commercial brands in the world. As the flagship commercial brand of Johnson Health Tech, Matrix offers the industry’s most comprehensive product portfolio, comprised of cardiovascular, strength-training, and group training equipment for health clubs and other fitness facilities.
About Johnson Health Tech
Johnson Health Tech, Inc. (JHT), Taiwan, is one of the largest fitness equipment manufacturers in the world and is home to some of the most respected brands in the fitness industry, including: Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. Johnson Health Tech’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wis.